MetaMask has launched a $30 million LINEA Rewards program to boost DeFi activity on its Layer 2 network, but the initiative has sparked controversy over fairness and transparency. The program aims to incentivize user engagement through on-chain activities, with rewards distributed among participants. While some users are excited about the potential benefits, others have voiced concerns regarding lack of recognition for long-time users. The LINEA token saw a 20% surge in value following the announcement, but questions remain about the program’s impact on the broader DeFi ecosystem. Past controversies surrounding similar rewards programs highlight challenges in community engagement and perceived preferential treatment. This latest initiative underscores the importance of transparent communication and fair distribution metrics for long-term success.