MetaMask Launches $30 Million On-Chain Rewards Program

MetaMask and its parent company, ConsenSys, are launching a $30 million on-chain rewards program to increase user engagement starting in October 2025. The initiative will distribute LINEA tokens across MetaMask’s platform via various activities like swaps, staking, and portfolio management. This program could significantly expand MetaMask’s ecosystem growth, leading to increased activity in DeFi protocols and higher Total Value Locked (TVL) on their platforms.