Starting with the animated character Tegwolo, my goal was simple: create hilarious content that captured the everyday struggles of Nigerian life through cartoons. I never imagined this would lead to House of Ajebo, a thriving YouTube channel with millions of subscribers. 🌱 Our latest venture, Jeni and Keni, a kids’ educational channel featuring Afrobeat music, demonstrates our growth beyond Tegwolo’s persona. 🎶 But the journey from idea to sustainable business is marathon, not sprint. Many see subscriber counts and viral content, but behind these metrics are years of strategic thinking, trial and error, and self-education. 📚 🎤 Here are five lessons I’ve learned along the way. 🔑