Gen Alpha: Bitcoin’s Built-in Default for a Digital Future

In the digital world Gen Alpha grows up, inheriting a financial landscape shaped by Bitcoin’s ubiquity. This generation will see Bitcoin not as an investment choice but as an integral part of their everyday lives, simply because it’s always been there. Unlike previous generations, they won’t discover Bitcoin through the lens of its novelty or revolution, instead growing up with this asset embedded in financial apps, classrooms and digital platforms. For them, Bitcoin will be an inherent part of life, not something to be considered exotic or risky.