Asset Entities and Strive Enterprises have merged to form Strive Inc., a new entity focused on building a significant Bitcoin treasury. This merger, approved by shareholders, will leverage an anticipated $1.5 billion funding plan. The company is led by Matt Cole (CEO) and Arshia Sarkhani (CMO), who intend to raise funds through a tax-advantaged structure designed for asset management expertise. Strive Inc. aims to acquire Bitcoin reserves, potentially influencing crypto market trends. The merger retains the ASST ticker and seeks to maximize shareholder value. The new entity is expected to significantly impact the digital asset landscape with its ambitious goal of growth in Bitcoin reserves.