Immutable Targets Web2 Publishers with Game-Changing Solutions at Gamescom

Immutable made waves at Gamescom 2025, showcasing its strategies for bridging the gap between traditional and Web3 games. The company held over 100 meetings with publishers during the conference, focusing on innovative solutions to boost ROI and engagement. Notably, Immutable’s platform has helped more than 600 games successfully launch thanks to its pre-launch tools like Audience Builder and Immutable Play. These tools aim to improve player activation and address common launch challenges faced by game studios.