Binance Alters Trading Rewards Program, Shifting Focus to Growth

Binance is making a significant change to its trading rewards program this September. Starting September 9th, 2025, the discounts previously offered for holding BNB are being phased out entirely. Instead of rewarding passive BNB ownership, Binance will now shift incentives toward user growth through referral programs and active trading activity. This means traders’ benefits will be determined by how many new users they bring to the platform, the volume generated from their referrals, and their own account performance.