Figma is embracing cryptocurrency as part of its diversified financial strategy, allocating $91 million to Bitcoin via an ETF. This move, announced during their 2025 earnings report, signals a shift away from traditional treasury methods and has sparked discussions about the future role of crypto in SaaS companies. The decision contrasts with other tech giants like MicroStrategy, which have heavily embraced Bitcoin holdings as a core strategy. Figma’s CEO Dylan Field emphasizes that this investment is for long-term hedging rather than speculation. While Figma’s stock saw a nearly 20% drop following the announcement, the company’s impressive 41% YoY growth in earnings suggests their operational success is not dependent on such unconventional strategies. This bold move by Figma could inspire other technology companies to consider incorporating crypto into their treasury strategies, potentially ushering in a new era for financial management.