Chai AI, a platform that lets users engage with AI-powered chat companions, has garnered significant popularity, particularly within the Indian digital landscape. Its success can be attributed to several factors, including a thriving AI adoption rate and a focus on entertainment and creativity. Launched in 2021 and based in Palo Alto, California, Chai AI offers a diverse range of characters through its user-friendly interface. These interactive bots, ranging from fictional personas to roleplaying avatars, provide users with engaging conversational experiences that resonate with India’s young and digitally connected population. 65% of Indians surveyed by Microsoft for 2025 already utilize AI, highlighting the nation’s affinity towards this technology. This enthusiasm has fueled the platform’s popularity. Chai AI also capitalizes on user-generated content, empowering users to create their own AI characters, further enhancing its appeal. Moreover, the app’s accessibility and intuitive design make it easily approachable for a broader audience, regardless of technical proficiency. 2023’s video review by Keshav Aggarwal on Chai AI’s capabilities has brought increased attention to this platform, solidifying its position in the market.