Google Faces Record €2.95 Billion Fine Over Advertising Practices, Sparking US-EU Tensions

A landmark €2.95 billion fine imposed by the European Union on Google for alleged antitrust violations in its advertising technology practices has reignited tensions between the U.S. and Europe. This hefty penalty comes amid a larger effort to stabilize global markets, but some experts see it as a major escalation that could impact business relations significantly. The EU’s decision cites Google’s self-preferential advertising practices as unfair competition within the adtech sector, prompting concerns from American companies about potential retaliation.