Bybit Launches B2B Unit to Drive Institutional Adoption of Digital Assets

Bybit, the world’s second-largest cryptocurrency exchange by trading volume, today announced the launch of its Business-to-Business (B2B) unit. This new division will focus on serving institutional and enterprise clients with a suite of services designed to facilitate digital asset adoption within traditional finance. The BBU will provide secure custody solutions, efficient settlement capabilities, and access to tokenized products, forming the foundation of Bybit’s institutional strategy. This move comes as institutional interest in digital assets continues to grow rapidly.