World Liberty Financial (WLFI), a project backed by the Trump family, has officially launched on the HTX exchange. This milestone marks the beginning of a new chapter in regulated and inclusive crypto finance. HTX was the first major exchange to list WLFI, with spot trading live at 12:00 (UTC) on September 1st. Three core pillars define WLFI’s approach to reshape crypto finance: addressing traditional finance’s transparency issues, expanding financial access to marginalized communities, and integrating cryptocurrency’s advantages. 1. Transparency Through Blockchain: By leveraging blockchain’s transparent nature, WLFI promises clear and traceable transactions. This addresses the challenges of traditional finance by offering increased clarity in every transaction. 2. Inclusive Financial Solutions: WLFI aims to bridge the gap in financial access for those facing limitations from banks. Its commitment lies in providing reliable financial tools with greater protection against arbitrary account closures, ensuring continuous access to financial services, especially in regions with limited banking coverage. 3. Expanding Crypto Finance: Through self-sovereign assets and a stablecoin pegged 1:1 to the US dollar (USD1), WLFI aims to merge cryptocurrency benefits with traditional finance advantages. This allows for accessible crypto payments for everyone and mainstream adoption of crypto finance. HTX, a leading global crypto exchange, played a crucial role in WLFI’s launch. As an incubator and strategic partner, HTX facilitated the project’s initial listing through its zero-fee trading events. 1. Launching USD1: HTX became the first platform to list USD1 on May 6th, 2025, with a limited-time zero-fee event promoting USD1/USDT trading pairs. 2. Incentivizing Participation: HTX launched the USD1 Points Program, incentivizing active participation in the WLFI ecosystem through trading, holding, and staking USD1. This program has boosted USD1’s trading activity, enhanced user loyalty, and transformed users into key contributors. 3. Boosting Ecosystem Activity: HTX is launching events like a Futures Trading Competition, the Points Incentive Program, and a limited-time WLFI Earn Carnival, driving user engagement and excitement. WLFI represents an innovative financial model poised to transform the crypto landscape, with HTX playing a pivotal role in accelerating its growth. This partnership has the potential to bridge traditional finance and digital assets, injecting momentum into the global financial landscape.