Contrary to popular belief, the recent surge in Bitcoin (BTC) prices may not solely be driven by Wall Street giants. A new report by River suggests that small and midsize businesses across the United States are quietly investing profits into Bitcoin, fueling a subtle yet powerful wave of grassroots adoption. 84,000 BTC was purchased by business clients alone last year, representing nearly one quarter of the holdings currently held by institutional investors. These acquisitions were fueled by reinvesting an average of 22% of their profits back into Bitcoin. Real estate firms took the lead with 15%, but other sectors like hospitality, finance, and software also contributed around 8%-10%. From fitness studios to roofing companies, these businesses are increasingly embracing Bitcoin as a strategic asset.