Kraken Takes French Market On Tour: Unprecedented Approach to Crypto Adoption

American crypto exchange Kraken has embarked on a bold initiative – a 21-stop tour across France. This ambitious move seeks to expand its reach beyond major metropolitan areas and engage regional users in the country’s burgeoning cryptocurrency landscape. The goal is to deepen its understanding of local needs, foster trust, and ultimately solidify its market position. This unconventional approach challenges traditional crypto marketing tactics by prioritizing human connection over digital channels.