River, a Bitcoin financial services firm, has revealed that businesses are rapidly incorporating Bitcoin as part of their investment strategies. On average, companies reinvest 22% of their profits into the cryptocurrency, signaling a significant shift in grassroots adoption. River’s research suggests that real estate firms have been leading the charge with over 15% of their profits going towards Bitcoin, followed by hospitality, finance, and software sectors allocating between 8% to 10%, according to Sam Baker, River’s research analyst. Even traditionally non-digital businesses like fitness studios, painting companies, and religious organizations are embracing Bitcoin for their operations. This adoption is further illustrated by the fact that businesses have acquired a substantial amount of Bitcoin – over 84,000 BTC in 2025 alone. This remarkable accumulation represents a quarter of what institutional funds and corporate treasuries currently hold, highlighting a broader movement beyond just media-focused institutions.