Institutional adoption of Bitcoin continues to grow, with companies increasingly using the cryptocurrency as a long-term investment. A recent report from River highlights this trend, revealing that corporate clients are reinvesting an average of 22% of their profits into Bitcoin. Real estate firms have emerged as the largest adopters, allocating an average of 15% of their profits to BTC purchases this year alone, while other sectors like finance, software, and hotels see allocations ranging from 8% to 10%. The report estimates that these companies purchased 84,000 Bitcoin so far in 2023. This shift reflects a growing acceptance of Bitcoin as a secure store of value.