How Airdrops Boost Stablecoin Adoption

Stablecoins are vital to the cryptocurrency world, offering price stability and facilitating transactions, savings, and cross-border payments. However, in a competitive crypto market, getting new users on board is challenging. To attract attention, many projects leverage airdrops: free distributions of stablecoins to encourage adoption. This article explores why airdrops are effective for stablecoin adoption, examines their impact on the cryptocurrency market, and provides examples of successful campaigns.