Yunfeng Financial, an investment firm connected to Jack Ma and based in Hong Kong, has purchased $44 million worth of Ethereum (ETH). The company’s move comes as it continues to explore its financial strategy by incorporating cryptocurrency into its portfolio. This acquisition is part of the firm’s broader plan to integrate technology and finance, a goal outlined in July when they expressed interest in Web3, RWA tokenization, digital currencies, and ESG investments. Yunfeng Financial acquired 10,000 ETH through the open market using funds from its own reserves, marking a significant step in integrating cryptocurrency into their financial framework for potential use in new services like insurance. They will continue to monitor market trends and regulatory developments as they assess whether to increase their reserves.