Australia’s massive pension system, worth an estimated A$4.3 trillion (US$2.8 trillion), is becoming a target for two global crypto giants: Coinbase and OKX. These exchanges are now offering dedicated products aimed at Australians managing their retirement savings through self-managed superannuation funds (SMSFs). The rise of SMSFs has been explosive, with A$1.7 billion in cryptocurrency currently held within these accounts – seven times higher than just four years ago. This rapid growth is driving Coinbase and OKX’s decision to enter this market, aiming to capitalize on the opportunity to offer a streamlined experience for Australians seeking to integrate crypto into their retirement portfolios. 500 Australians have already joined Coinbase’s waiting list, with most planning to invest up to A$100,000 each. This move by Coinbase and OKX marks a significant shift in how crypto is being integrated into regulated financial systems. The companies are providing custody, legal referrals, and compliance support for SMSF investors, essentially removing the complexity that many people face when dealing with regulatory complexities and volatility. 2025 saw OKX launch its own SMSF-focused service, already surpassing expectations with demand exceeding initial projections. Their offering focuses on similar services as Coinbase’s: custody, legal referrals, and compliance support to streamline the process for Australians. The Australian market’s response shows that international exchanges are increasingly interested in long-term savings rather than short-term trading, and could set a new standard for integrating crypto into regulated financial systems globally. 2025 has seen the emergence of crypto being added to the traditional retirement assets list of SMSFs, and this trend is gaining traction worldwide. As countries across the globe explore options for incorporating digital assets into pension plans, Australia’s success in navigating these challenges could offer valuable lessons to the rest of the world.