CleanCore’s $175M Dogecoin Investment Sparks Stock Plunge, Raising Questions About Meme-Coin Strategy

CleanCore Solutions, a company listed on the NYSE (ZONE), announced a significant shift in its treasury strategy: investing $175 million in Dogecoin. This move, intended to institutionalize the meme coin, sparked concerns and led to a 60% drop in CleanCore’s stock value. Despite backing from key investors like Marco Margiotta of House of Doge and Alex Spiro, chairman of CleanCore’s board, market skepticism is evident in CleanCore’s stock decline and Dogecoin’s slight dip. The strategy marks the first NYSE-listed entity to utilize Dogecoin as its primary reserve. Some experts believe this move could influence broader crypto adoption despite initial market uncertainty, highlighting a potential for increased volatility but also long-term positivity if institutional backing grows. This initiative echoes MicroStrategy’s Bitcoin investment (SEC filing on September 2, 2025), although CleanCore’s strategy centers more on Dogecoin, raising concerns about meme coins’ inflationary nature. Experts believe this move could stimulate wider DOGE staking and treasury management practices but may also spark regulatory scrutiny. This initiative highlights a potential paradigm shift in corporate strategies for digital assets.