Binance, the world’s leading cryptocurrency exchange, has made a significant investment in expanding its presence within Latin America. The company launched a new subsidiary called Medá to handle peso transactions and partner with fintech companies across Mexico. This move signifies Binance’s commitment to compliance with local regulations as it seeks to build trust and capitalize on the region’s growing digital finance sector. Medá is registered as an Electronic Payment Funds Institution (IFPE) in Mexico, granting it official regulatory status for financial services. The entity will be managed independently of the global Binance exchange, ensuring a clear separation between its operations.