Cryptocurrency exchange Gemini has taken a bold step with its new billboard campaign for its XRP card, unveiled in the heart of New York City’s bustling streets. The eye-catching display, showcasing the phrase “Spend Dollars, Earn XRP,” reflects the company’s aim to promote its innovative product. However, the rollout hasn’t been without mixed reactions from the XRP community. Initial excitement was tempered by some criticisms surrounding the card’s lack of novel features or clear value proposition. Despite this, several Ripple executives actively used their new cards during promotional events, potentially contributing to a brief surge in popularity for Gemini’s app on Apple’s App Store. The latest advertising initiative highlights the exchange’s continued effort to push forward with the card’s marketing and promotion strategies.