Arcadia₿, formerly KapitalEX, has listed a Bitcoin (BTC) treasury on Mexican stock exchanges, bringing a corporate balance-sheet model to local public markets for the first time. This innovative move targets domestic investors seeking exposure to BTC without the complexities of offshore investments or foreign listings. The company’s strategy aligns with Mexico’s regulatory landscape and investor base while leveraging unique market opportunities. Arcadia₿ has a strong track record in bitcoin brokerage, collateralized lending, debit cards, and merchant payment tools for both retail clients and small businesses. 2025 marks a significant milestone for the company as it adds seasoned leaders Ed Juline (former Strategy’s bitcoin unit) and Boyd Cohen (EGADE Business School professor). The leadership team emphasizes that accumulating BTC is viewed as a long-term investment strategy, not just a marketing tactic. This public listing offers recurring capital access while ensuring transparency through exchange disclosures, enabling investors to gain exposure with potentially lower tax implications compared to direct BTC holdings. The company’s structure aligns with market comparisons to Metaplanet in Japan and Strategy in the US, but takes a local approach by operating within Mexico’s specific regulations, avoiding head-to-head competition against US issuers. In contrast, Murano operates from Mexico with Nasdaq listing, encompassing broader digital asset investments without BTC or Mexican tax benefits as central focuses. Looking ahead, Arcadia₿ aims to expand its BTC holdings and offer straightforward financial products like payments and credit services, ultimately positioning itself as a clear solution for domestic investors seeking accessible and compliant entry into the world of Bitcoin in Mexico.