Ripple has unveiled a new demo demonstrating its “Ripple Payments” service, emphasizing the use of XRP for faster cross-border transactions. This comes as competition from companies like Circle, Stripe, and Google escalates with their own blockchain-based payment solutions targeting the same market segment. 3rd party blockchains offer alternatives to Ripple’s network that leverage stablecoins. The demo highlights how Ripple leverages XRP’s liquidity to expedite cross-border payments for institutions, while also showcasing a focus on institutional adoption of its platform. Ripple’s strategy aims to position XRP as a crucial component within its payment network, positioning it for future growth in the evolving landscape of blockchain payments.