Elon Musk’s Multi-Company Strategy Fuels Institutionalization of Bitcoin

In a significant shift, Elon Musk’s influence on digital assets has evolved beyond impulsive tweets into a multifaceted strategy encompassing multiple companies. Tesla’s Bitcoin holdings, SpaceX’s cash flow, xAI’s compute ambitions, and X’s potential for licensed payments are all contributing to a feedback loop that is normalizing Bitcoin for institutions. This process is being accelerated by the emergence of U.S. spot Bitcoin ETFs, which have consolidated trillions in liquidity across regulated rails.