Alex Spiro, Elon Musk’s lawyer and a prominent attorney at Quinn Emanuel Urquhart and Sullivan, will chair a new $200 million Dogecoin treasury initiative. This vehicle aims to provide public market exposure to DOGE by holding the token on its balance sheet, allowing investors to gain exposure without direct ownership. The initiative is backed by the Dogecoin Foundation’s House of Doge, which has raised funds for this project. 2025 has seen a surge in publicly traded companies rebranding as crypto treasury firms, raising funds to buy and hold digital assets on their balance sheets. Spiro’s involvement comes after his success defending Musk in a lawsuit regarding Dogecoin, demonstrating a commitment to the memecoin’s future and potentially influencing market trends. Tesla, an electric car company founded by Elon Musk, has also reported Dogecoin holdings. This initiative marks another step towards mainstream adoption of cryptocurrencies as companies actively invest in digital assets, including Dogecoin.