US Luxury Brands: Could They Outperform European Rivals Amid New Trade Tariff?

Recent trade agreements have significantly impacted the luxury market, with a new tariff potentially reshaping landscapes for brands in both Europe and the US. While France remains hesitant, the impact on US luxury brands is clear. Iconic names like Hermès, Chanel, and Louis Vuitton are facing price hikes to offset higher costs after a framework agreement was reached. However, this could create opportunities for U.S. brands as they stand poised to capitalize on a growing market.