At the Da Nang Finance and Tech Week in Vietnam, KuCoin’s Vice President and Head of Group Commercial, Mr. Damen Chen, emphasized the critical role exchanges play in fostering a transparent and sustainable digital asset market. Speaking on the panel ‘Building the Digital Asset Market: The Central Role of Exchanges and Transparent Liquidity,’ Chen highlighted challenges including inconsistent liquidity transparency and potential for fake volumes or shallow order books. To address these concerns, KuCoin prioritizes real-time order book data, regular proof-of-reserves reporting, and independent third-party audits. Chen stressed that exchanges should not simply be marketplaces; they should serve as incubators for blockchain developers by providing fair listing opportunities, accessible liquidity, open APIs, and research insights. He also highlighted KuCoin Labs and KuCoin Ventures, which invest in early-stage projects in Vietnam to help them expand globally.