Zabira Technologies, a leading provider of digital assets and financial services, has announced a significant brand relaunch marking its sixth anniversary. The rebranding positions the startup as “The People’s Wallet”, Africa’s trusted hub for digital asset management. Zabira offers a secure, fast, and seamless platform for crypto exchange, gift card trading, bill payments, and more. Initially launched in 2019, the company has evolved into a comprehensive digital payments and asset exchange platform enabling individuals and businesses to manage their digital assets with ease.
Based in Lagos, Nigeria, Zabira’s flagship platform, Zabira, facilitates wallet-based solutions that allow users to acquire, store, exchange, and grow their digital assets.
The rebrand emphasizes a renewed commitment to clarity, trust, and accessibility, aligning with the company’s mission to become Africa’s most reliable digital asset hub. “Today, Zabira is expanding its reach across crypto exchange, gift card trading, and bill payments, while staying anchored on our core values captured in the acronym S.P.A.R.K.—Security, where we ensure compliance and safety; People, by putting users and our team at the center of everything; Agility, by constantly innovating to deliver fast and seamless solutions; Reliability, through consistent and dependable service; and Knowledge, which empowers us to lead with expertise in digital finance.”, said Isaac John, CEO and Founder of Zabira Technologies.
Ike Ekemah, Head of Marketing & Communications, added: “With this new identity, we are making crypto and digital payments more accessible for everyday Africans. Zabira is redefining how people interact with digital assets—offering everything from seamless crypto exchanges and competitive gift card trading to utility bill payments and cross-border transfers. We provide a one-stop platform for secure, efficient, and hassle-free transactions.”
Zabira empowers Africans to take control of their financial journey anywhere, anytime. Whether new to crypto or seeking smarter and faster methods to transact, Zabira delivers speed, security, and simplicity with every interaction.