The YZY token launch, spearheaded by rapper and entrepreneur Kanye West (Ye), has resulted in substantial losses for many investors. An estimated 74% of participants experienced financial losses, with insiders reportedly capturing a significant portion of the profits following the launch. The project’s high speculation and influence from Yeezy Investments LLC played a crucial role in this outcome. This incident highlights the risks associated with celebrity-endorsed crypto ventures for retail investors. 70% of tokens were retained by Yeezy Investments LLC, leaving many questioning the transparency of the team behind the initiative. 24 hours after launch, the token’s market cap dropped sharply, and a lack of liquidity highlighted issues within the project. This has led to strong reactions from analysts and community members on social media platforms, with discussions around potential regulatory reforms and consumer protections expected to continue.