Polymarket Eyes Return to US Market as User Decline Slows

Following a period of declining user activity, prediction market platform Polymarket is setting its sights on re-entering the US market. This strategic move comes after years of regulatory hurdles and the company’s focus on international expansion. Data suggests that while user engagement has fallen, trading volume remains strong, indicating robust user activity despite the shrinking user base. The platform acquired QCEX LLC in July 2023 to facilitate compliance with U.S. regulations and secure licenses for domestic operations. This acquisition provides Polymarket with a robust regulatory foundation for returning to the US market. Notably, Donald Trump Jr., has joined Polymarket’s advisory board, bringing valuable political expertise to the platform as it prepares to expand its presence in America. The company believes that re-entering the US market can reverse declining user trends, capitalizing on the significant untapped potential of this key market segment.