MetaMask Unveils Social Login for Wallet Access: Streamlining Web3 Experience

MetaMask has launched a new social login feature that allows users to create and manage their cryptocurrency wallets via Google or Apple accounts. The launch, effective August 27, 2025, aims to simplify onboarding for Web3 users and drive increased engagement within decentralized platforms like Ethereum. This innovation reduces the barrier to entry for crypto newcomers, potentially boosting user growth within the ecosystem.