Apple will hold a major event on September 9, 2025, at its headquarters in Cupertino, California. This anticipated event will showcase the next generation of products including the iPhone 17, Apple Watch Series 11, and AirPods Pro 3. Streaming globally, CEO Tim Cook and his senior team, Johny Srouji and John Ternus, will lead the presentation which focuses on new hardware releases, platform updates, and a deeper look into their newest technologies. The event is expected to impact the tech industry as a whole but Apple has indicated that there won’t be any announcements related to crypto integrations or financial market effects. 10 AM Pacific time is the date and time for this special event. Viewers can tune in at apple.com or via the Apple TV app.