Crypto platform Zora has introduced stricter rules for its tokenized content, hiding coins flagged for rule violations like impersonation or offensive content. The decision follows a recent backlash sparked by allegations of ties to controversial figure Sahil Arora, a known scammer behind numerous celebrity-backed rug pulls on Solana. Coins deemed problematic are now hidden from public view but still accessible within user wallets. A warning label will appear next to these flagged tokens in users’ wallets. This move comes after crypto sleuth ZachXBT exposed secret communications between Zora and Sahil Arora regarding potential collaborations, which were later confirmed by Protos. Zora co-founder Jacob Horne promoted a fake Tyson Fury account that turned out to be fabricated, leading to user complaints and a platform redesign. The incident prompted Coinbase’s Jesse Pollak to defend his initial contact with Arora, emphasizing Zora’s commitment to positive impact despite acknowledging the negative history of the accused individual. Zora secured $50 million in funding through Coinbase Ventures in 2022, demonstrating its close connection to the exchange and their shared goal of fostering creator-driven commerce. This move marks a significant shift for the platform as it grapples with maintaining trust and transparency following a series of controversies.