Can Football Campaigns Predict Gambling Stock Performance? The Rise of Alternative Data

The sports betting industry is booming. In Q1 2025, these markets saw a surge in both sales revenue (21% for sports and iGaming) and significant investor interest as they look for new ways to predict gambling stock performance. One exciting approach involves analyzing sports betting promotions and marketing campaigns as alternative data sources, particularly during major football events – as this sector is a major driver of betting volumes. 🤯 Just like machine learning can leverage odds data in novel ways, promotional data presents unique opportunities for predicting stock performance.