Viral Coin Crazes: The End of Celebrity-Driven Hype, the Dawn of Structure in Meme Coins

The crypto world saw a glimpse of its past when YZY, a celebrity token associated with Kanye West, crashed spectacularly after an initial surge. This isn’t new; influencer-fueled coins have become a predictable pattern of meteoric rise and equally rapid downfall. But what’s changing? We’re witnessing a shift from the fleeting nature of ‘meme coin culture’ to a more sustainable approach: structure.