Korean cryptocurrency exchange Upbit has launched an official Telegram channel, offering prizes including a Galaxy S25 Edge smartphone and Bitcoin to its users. The move signifies an attempt to increase engagement with Korean customers, potentially impacting their market presence in the country. This new channel coincides with the platform’s operation under Dunamu Inc., led by CEO Sirgoo Lee. Upbit hopes to foster interaction with its user base through social media platforms. 2023 has seen increased community engagement observed on Telegram for crypto exchanges. The launch of these giveaways suggests a similar trend in Korea, offering potential short-term trading volume boosts, particularly for Bitcoin. Official Upbit global Twitter account is also active.