AsiaStrategy Embraces Bitcoin: Rebrand and Payment Integration

AsiaStrategy is undergoing a significant transformation, officially rebranding as itself on August 22nd while keeping its Nasdaq ticker symbol SORA. The company has made a bold move by integrating Bitcoin payments into its luxury watch sales operations. This strategic shift aligns with the company’s restructuring following the merger of Sora Ventures and Top Win earlier this year. The new model blends traditional watch distribution with a Bitcoin treasury strategy, driven by investments in listed firms like Metaplanet and HK Asia Holdings.