The crypto ETF market is buzzing with anticipation, but regulatory hurdles keep delaying approvals. The SEC recently pushed back its decisions on five XRP ETF proposals, citing the need for caution before allowing new products to enter the market. Some speculate that the SEC might be waiting for the full implementation of ISO 20022 – a global financial messaging standard that could pave the way for XRP ETFs. 2025 is shaping up to be a crucial year: the Fedwire Funds service went live with ISO 20022 on July 14, 2025. SWIFT’s implementation of ISO 20022 is slated for November 2025. This alignment has coincided with the XRP ETF deadline, leading to speculation about a potential surge in XRP prices driven by regulatory backing and payment system integration.