Coinbase has accelerated its ambitious ‘Everything Exchange’ project, pushing teams to intense schedules and aiming for a transformative launch in Q3 2025. The initiative seeks to position Coinbase as the central hub for both digital and traditional asset trading, driven by user demand and industry competition. A recent example of this intensified commitment is seen in the team working from 9 AM to 9 PM last week, culminating with dedicated efforts in New York focused on advancing the project’s roadmap. This strategic move aligns with a broader trend within the financial technology sector. Coinbase’s ambitious plan draws parallels with established companies such as Robinhood and Revolut who successfully expanded their platforms across both traditional and digital asset offerings. Analysts suggest this strategy will allow Coinbase to foster wider platform engagement, potentially opening new avenues for access to various assets. While initial reactions from developers are positive, the project’s success hinges on how efficiently Coinbase integrates DEX trading while navigating potential regulatory hurdles that could hinder or accelerate its progress.