Zora: A Platform Rewriting the Creator Economy

Zora blends NFT trading, social interaction, and creator tools to enable content to become tradable ERC-20 tokens with built-in liquidity. Launched in 2021 as a decentralized NFT marketplace, Zora empowers creators to set and negotiate NFT prices freely, fostering a more dynamic, open market. The platform has since evolved beyond an NFT marketplace into a social network that leverages blockchain technology for sustainable economic opportunities for creators. Content published on Zora is automatically minted as unique, tradable tokens, directly impacting creator earnings based on trading activity. Creators benefit from active trading and higher rewards.