Google Play is implementing new regulations for crypto applications, requiring licenses from exchanges and custodial wallet developers by October 29, 2025. While non-custodial wallets are exempt following industry feedback, this policy affects major markets globally. Regulatory compliance will be crucial for both small developers and established platforms like Coinbase and Binance. This new initiative aims to align with international regulatory standards and impact market operations in key regions such as the US, EU, UK, and Japan. The move could pose challenges for smaller teams due to licensing costs and create friction, especially for those seeking compliance across different jurisdictions. 100s of crypto projects are expected to adjust to meet these new requirements. This regulatory shift may impact market sentiment and even drive users towards decentralized solutions.