Heritage Distilling Embraces Blockchain IP Tokens with $360 Million Reserve Strategy

Heritage Distilling Company, a Nasdaq-listed firm specializing in spirits, has become the first U.S.-listed company to adopt Story Protocol’s (IP) token as its primary reserve asset. This innovative move signifies a significant shift toward incorporating blockchain IP assets into traditional financial practices. The company is committing $360 million, through a private placement with Story Foundation and major crypto investors, to acquire 52.5 million IP tokens at the market price of $6.8785, representing a valuation of approximately $361 million.