Michael Saylor takes inspiration from the iconic adventurer Indiana Jones to promote Bitcoin, highlighting its potential as an alternative to gold in a social media post. The co-founder of Strategy recently shared an image featuring himself as Indiana Jones in a South American temple setting, accompanied by the caption ‘I went looking for gold… and found something better.’ This follows his previous use of pop culture references, including a portrayal of Tyler Durden from ‘Fight Club’, to engage audiences in his Bitcoin advocacy. 21,021 BTC worth $2.46 billion were recently purchased by Strategy, increasing their Bitcoin holdings to 628,791 BTC, valued at over $71 billion. This significant investment further demonstrates the company’s commitment to using Bitcoin as a main treasury asset and underscores Saylor’s belief that Bitcoin offers superior value preservation compared to traditional assets. His use of pop culture imagery and clear communication makes Bitcoin more relatable and accessible for investors and those unfamiliar with cryptocurrency.