The crypto market is bracing for a high-profile entry with political ties attached to it. World Liberty Financial (WLFI), the DeFi project backed by the Trump family, is in advanced talks to raise $1.5 billion for a publicly traded company that will hold its WLFI tokens. Bloomberg reports that Eric and Donald Trump Jr. are expected to join the board. Why is WLFI forming a Treasury Company? Treasury companies are gaining traction in the crypto space as they provide a publicly listed, regulated entity for managing digital assets. This allows investors indirect exposure to tokens without direct ownership, attracting capital from institutions with compliance or custody restrictions.