The Hong Kong Securities and Futures Commission (SFC) is taking steps to prevent misleading public perception by proposing restrictions on the names used by unregulated entities. In response to recent activities that have raised concerns, the SFC has initiated a consultation regarding expanding the list of restricted titles under the Securities and Futures Ordinance. These changes aim to prevent misrepresentation through modifications to commonly used terms indicating ‘exchange’ and financial product/platform-related wording regulated under the ordinance. The recommendations also address names suggesting affiliations with existing exchanges, virtual asset trading platforms, and similar institutions.