The Blockchain Group, a leading company in France, has secured €300 million, or approximately $342 million, to further invest in Bitcoin. This substantial investment signifies the growing presence of institutions within Europe’s cryptocurrency market. The firm plans to leverage an innovative fundraising method known as the “At the Market” (ATM) model, which aligns its share issuance with market conditions based on daily trading volume and price. This recent initiative has seen the company increase its Bitcoin holdings by $68 million, bringing its total to 1,471 BTC worth over $154 million. This reflects a broader trend in the cryptocurrency market as institutional investment continues to gain traction. Notably, companies like Strategy, spearheaded by Michael Saylor, are also pursuing significant Bitcoin investments, with a goal of raising an additional $1 billion. Their current portfolio boasts over $61 billion in Bitcoin, representing about 2.76% of the total circulating supply.