Publicly traded companies are increasingly incorporating Bitcoin into their balance sheets, signaling a significant shift in corporate finance and an increasing acceptance of digital assets as legitimate investments. This trend, driven by factors like inflation protection, store of value potential, and diversification strategies, is reshaping how businesses manage their wealth and navigate the evolving financial landscape. 2020 saw the initial burst of this movement, spearheaded by pioneering companies such as MicroStrategy, which has since become a leading example and continues to fuel market interest in Bitcoin. The trend accelerated in early 2025, with a growing number of companies allocating substantial portions of their balance sheets to Bitcoin.