A recent controversy involving the Trump Wallet has highlighted the blurred lines between celebrity-driven branding and decentralized finance (DeFi). Launched in June 2025, the wallet promised a seamless user experience and integration with major cryptocurrencies. The project initially featured Magic Eden as a partner, fueling speculation about the platform’s involvement. However, after a quick public announcement, the Trump family swiftly disavowed any connection to the initiative. This move triggered legal action by World Liberty Financial, the Trump family’s official crypto platform, alleging unauthorized commercialization of the Trump name. The controversy raises critical questions regarding Magic Eden’s role in the project and the need for clearer brand licensing processes within the NFT marketplace landscape. 🤯