Crypto Media Plummets: LATAM’s News Landscape Faces Crisis in Q1 2025

Latin America’s crypto market continues to grow at a rapid pace, ranking as the second fastest-growing globally in 2024. From Argentina’s hyperinflation-driven adoption to innovation hubs in Brazil, the region’s appetite for cryptocurrency is increasing rapidly. However, this momentum isn’t reflected in media visibility. A recent study by Outset PR reveals a dramatic decline in crypto news coverage across LATAM in Q1 2025. Data shows nearly 73% of 55 active publishers saw traffic plummet between January and March, exposing deep instability within the ecosystem designed to amplify cryptocurrency narratives.